Oh how times have changed – I remember my primary school teacher telling the class stories of men in history who achieved greatness. They attained victory because of their remarkable character – integrity, hard work, honesty – this was what was needed in those times and was what brought success that inspired change and shaped the future.
Today even more is required in order to establish oneself as a game changer. The gold medal doesn’t simply go to the man with the strongest character; it goes to the man who has carried it even further. Such ones have embraced the modern way of thinking.
What is this way? It is the idea that presentation more than anything else sells the product. Today’s man must strive to look his best whenever he is in public. He should have the three C’s – Charisma, Charm and Confidence.
My personal view is that a combination of both is necessary. So that while your image, your personal presentation, your charisma may land you your dream job; it will be your character that will allow you to keep it or even move on to greater things.
This brings me to the philosophy of Essential Trends - “Sparkle is looking good, it is feeling good, it is you being the best version of yourself possible and inspiring others to do the same” – this is what we mean when we say ‘Give life Sparkle’.
The goal of the Essential Trend’s monthly Men’s lifestyle article is to provide you with all the information you’ll need to look your best, but more importantly to feel your best.
Durand Blackett
Creative Director
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