Monday, October 10, 2011

Gentlemen, Complete Your Image!

When it comes to reviewing our fashion choices and new trends for the year I believe many times the idea of new colognes are neglected. Cologne isn’t an optional by the way or insignificant element to a man’s image – it is in fact the final piece to tie everything together and add another dimension to a man’s image. People get an impression of you by what they see in terms of dress, they also get an impression of you by what they smell. My favourite thing about colognes is that you combine the visual art of dressing with another sense, the sense of smell to create a single image of the man that you are and the man that you aspire to become. 



In store we currently have a cologne that I’m extremely excited to write about and to review. True Force for me stands for strength, confidence and adventure – It is truly a manly fragrance that is versatile enough to be worn as a daytime or night time fragrance. The smell of fresh sage and lavender creates an excitingly spicy note that is smooth and sleek, the raw suede and oak wood adds those warm strong manly notes. The result? Cologne that most men would be happy to wear, and something that most women would be pleased to smell.

The Conclusion is this – Gentlemen, if you’re not wearing cologne you’re not dressed. So get dressed and get True Force!

Durand Blackett
Essential Trends Director

Tuesday, October 4, 2011

Essential Skincare

Dee's review of her Anew Skincare regimen and reveals a surprise for you Trendsetter for the month of October!